Seven Dwarfs Mine Train...Overrated Already?

So, this may be an unpopular way to start off a blog full of Disney love and I want to make sure everyone knows- I love this place. Oh so much, I sure do.  But this media strategy of promoting the Seven Dwarfs Mine Train is just overkill. 

 

The ride was announced on the Disney Parks Blog, source of all things official and Disney Parks (also a step behind the disboards and other great sites online, much of the time) on January 18, 2011. It is currently May 13, 2014. This attraction opens officially on May 28th, 2014.

Photo from Disney Parks Blog

Now, why is this ride already overrated for me? Well, beginning April 1, this lovely pr machine that is Disney Parks Blog started covering the new ride almost daily- and for the bulk of the first month, it was seemingly the same photos and cgi video repeatedly.  

Disney held a dedication of the attraction and media event in the beginning of May, being very careful to limit how much exposure the ride would get on the internet or other mediums by putting a limit on what could and could not be filmed/photographed, according to Pete at the lovely Dis Unplugged podcast, who was at the event. It is understandable that Disney does not want all kinds of photos and ride throughs posted of the new ride, especially as it will cap off the work in New Fantasyland, but enough is enough.  Generally, a day or two after a media event, the ride will officially open, but not so much here. 

I've daily been getting text alerts from twitter to my phone about the upcoming Seven Dwarfs Mine Train from the Parks blog, they've been posting pictures and trying to make cute puns to make the ride more appealing to folks. Well, I'm over it.

And the best part of being over it? We arrive to the resort for our trip the day after it opens. They've just already completely burned me out.

I'm sure it will be a pretty rad experience when I get to ride it in a few years (unless a fast pass without stressing over it come up), but I've got better things to do than give Disney the satisfaction of their oversaturation of the media working.   There's just something not right about doing a media event & dedication but not opening the ride til literally a month later. 
 

And I would like to end by just stating once again, I very rarely have much issue with anything that Disney does in the parks, but this is just annoying. I know it may not be a popular opinion, but it is out there, I'm sure.  

All I'm hoping is the Mine Train makes the line for Anna & Elsa shorter!

 

(Time Lapse Video of the construction of the 7DMT, from Disney Parks Blog)